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✅ Launch Checklist

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✅ Launch Day Checklist

Hour-by-hour timeline for the day both stores approve, plus the full posting schedule for the weeks after.

🚀 Launch Day Timeline

  1. 9:00 AM — Publish the Launch Day Announcement on the Facebook brand page
  2. 9:05 AM — Pin the “Quick Story” pinned post to the top of the brand page
  3. 9:15 AM — Share the launch post from the brand page to your personal Facebook profile (one click: “Share”)
  4. 10:00 AM – 12:00 PM — Reply to early comments. Don’t disappear — engagement during the first 2 hours boosts reach
  5. 12:30 PM — Post the Launch Hero image to Instagram with a shorter version of the text
  6. 7:00 PM — Second wave: reply to evening comments, react to shares with hearts
  7. 9:00 PM — One last check, then close the laptop. Done.

📅 Week-by-Week Post Schedule

Week 1: Post 1 — The Christmas Trick
Week 2: Post 2 — Why Your Bank Balance Lies
Week 3: Post 3 — The Story of the Health Food Store
Week 4: Post 7 — The Coffee Argument (shares well, drives comments)
Week 5: Post 4 — Why I Won’t Build It Like the Others
Week 6: Post 6 — The Number That Wakes You Up at 3 AM
Week 7: Post 9 — Why Most Budgets Fail in Week Two
Week 8: Post 5 — What Sandi Said (heartfelt break)
Week 9: Post 10 — The One Question to Ask Before Big Purchases
Week 10: Post 8 — What My Dad Taught Me
Week 11: Post 13 — What Retirement Actually Looks Like
Week 12: Post 17 — Sandi’s Rule (light)
Week 13: Post 14 — The Conversation Couples Avoid
Week 14: Post 18 — The One Page That Changed Everything
Week 15: Post 11 — If You’re In Your 20s
Week 16: Post 19 — What I’d Tell My Younger Self
Week 17: Post 15 — The Most Underrated Money Skill
Week 18: Post 16 — What Your Subscription Pays For
Save for season: Post 12 (January Surprise) and Post 20 (Tax Season) — publish in November/December and February respectively

💡 Engagement Tips

  • Reply within the first 2 hours — Facebook rewards posts that generate active conversation
  • React with the page identity (not your personal profile) — keeps the brand voice consistent
  • Pin one post at a time — switch the pin every few weeks to feature different content
  • Don’t post twice in one day — let each post breathe and accumulate engagement before the next
  • Cross-post to Instagram — same text, but consider trimming to under 150 words for IG